Today marks the beginning of the Landrush period for second-level .ar domains, so we thought it would be a good idea to publish a quick guide for readers interested in participating.

A Landrush period generally connotes the initial opportunity to register domains on a first-come, first-served basis, albeit at a higher price.  As we’ve come to expect over the years, the .ar registry will do things a bit differently.

Let’s start with the bad news.  The registry has taken a huge number of domains off the board with a series of restrictions.  The entire list can be found here, but here’s a breakdown of which domains CANNOT be requested during Landrush:

  • 1-3 character domains
  • Domains that could have been requested during the Sunrise period, but were not.
  • Various domain hacks consisting of Spanish verbs with the -ar ending

It’s perhaps a larger list of restricted domains than usual, but still leaves plenty of attractive options.

Readers who are interested in the .ar Landrush will probably be familiar with so-called Early Access Programs.  For those who are not, such programs general connote a multi-day Landrush where the registration fee starts very high, but is reduced with each passing day.  This forces interested parties to make a quick appraisal of the domain to determine at which price point they’ll place an order.

Applicants for .ar domain names in Landrush won’t need to make any such calculation.  There is a flat fee to apply for domains and it’s irrelevant when the order is placed.  In cases of multiple applicants for the same domain, a lottery will be held to determine to which applicant will be given first priority to register.  An applicant that places their request on the final day of landrush has the same chance as one that orders the domain today.

There is a non-refundable fee for each application, so it’s not that domain investors can simply request every names they find interesting.  However, the price is under 20 USD, so it shouldn’t dissuade such investors from  submitting a large number of applications.

If you really want a given domain and anticipate heavy interest, there is one thing that can be done.  As the order of priority is determined by a drawing, it is to the benefit of the applicant to submit multiple requests for the same name.  The financial drawback of having to pay multiple times is one thing, but there’s another logistical challenge here:

The .ar registry operates on a system by which each account belongs to a specific person.  So, for example, it’s not possible for the account holder to place many applications for greatdomain.ar, one for themself, one for their spouse, and another for their complany etc.  Submitting multiple applications requires access to multiple accounts.  In turn, account creation is a cumbersome process that requires mailing notarized, translated documentation to the registry.

Starting today, Toweb is processing applications for clients interested in .ar domains during Landrush.  The standard service offering is one application, per client, per domain, but solutions may be available if you’d like to shift the odds in your favor by submitting multiple applications.  Contact your Account Manager if you’d like details on this option.

The Landrush period runs from now until January 27, so there’s plenty of time to put together a wishlist.

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